by Wayside | Jan 10, 2025 | Marketing
When sitting down to design a printed piece, details matter. Some things make your piece look like you’re just starting. That’s why it’s crucial to double-check the little things to ensure that your piece looks its best. Here are five typography...
by Wayside | Dec 18, 2024 | Marketing, Responsive Marketing
You have a tight marketing budget and want to focus that budget on your best customers. How do you decide which customers are worth the most significant investment? You might think that the answer is obvious—the ones who spend the most money with you. But which metric...
by Wayside | Dec 5, 2024 | Inspiration
Need an image fast and can’t find what you are looking for? Try AI image generation. AI tools are everywhere, and their ability to produce engaging, high-quality images is often stunning. Even the free options can produce commercial-quality images that are often “just...
by Wayside | Nov 20, 2024 | Inspiration, Marketing
A successful marketing campaign doesn’t require a big budget. It just requires creativity and strategy. Let’s look at seven smart ways to stretch your marketing dollars and get the biggest bang for your buck. 1. Focus on a Niche Market: Instead of casting a wide net,...
by Wayside | Nov 7, 2024 | Marketing, Printing
Ever feel a bit lost when picking paper for your print projects? Terms like basis weight, points, and colour cast can sound confusing, right? No worries! Here’s a handy guide to help you navigate the basics. Basis Weight: This term refers to how much a ream (500...
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