by Wayside | Nov 27, 2023 | Inspiration, Marketing
Are you designing a new brochure? Postcard? Setting up an email template? The choice between serif and sans-serif fonts plays a pivotal role in shaping text’s visual identity and readability. Let’s examine the difference between these two font types and when to...
by Wayside | Oct 24, 2023 | Inspiration, Marketing
In a world brimming with choices, staying top of mind with customers is a coveted position. It means your brand is the first one they think of when they have a need or desire. But how do you get top of mind? Let’s look at four ways to get (and stay) in this coveted...
by Wayside | Oct 13, 2023 | Inspiration, Marketing, Printing
Are you creating a brochure? Postcard? Sales letter? When you use heavier-weight paper, it gets more attention. That attention translates into a more positive perception of your brand and, according to a study from SAPPI North America, increases the likelihood that...
by Wayside | Aug 23, 2023 | Inspiration, Marketing
Are you hearing a lot of new marketing terms lately? Drip marketing, engagement marketing, loyalty marketing, trigger, and omnichannel marketing. What do these terms mean? Whether you are doing print or digital marketing, these concepts are essential to understand....
by Wayside | Aug 11, 2023 | Inspiration, Promos
Are you planning an event? To maximize attendance, you need a comprehensive multichannel strategy incorporating various marketing tools. Let’s look at seven “must-have” elements to make your next event successful. 1. Direct Mail Direct mail remains a powerful...
by Wayside | Jul 12, 2023 | Inspiration, Printing
Every once in a while, something comes along that is so easy and offers so much benefit that you think, “Why isn’t everyone doing this?” In print marketing, that “something” is using an e-commerce portal to store, manage, and order print documents. An...
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