by Wayside | Nov 7, 2024 | Marketing, Printing
Ever feel a bit lost when picking paper for your print projects? Terms like basis weight, points, and colour cast can sound confusing, right? No worries! Here’s a handy guide to help you navigate the basics. Basis Weight: This term refers to how much a ream (500...
by Wayside | Oct 23, 2024 | Contacts, Marketing
Let’s face it: Most marketing budgets are tight. Where should you prioritize your direct mail or email marketing dollars when funds are limited? On engaging your existing customers! While attracting new clients is essential for growth and to counteract attrition, your...
by Wayside | Oct 10, 2024 | Printing
When we’ve done something many times, it’s easy to think, “I’ve got this,” but familiarity can breed mistakes. Preparing your next print project is no different. While the details may change from job to job, much of the basic prep work does not. Using a checklist can...
by Wayside | Sep 25, 2024 | Marketing, Printing
When it comes to selling something, messaging is crucial. It’s not just about what you say but how you say it. Subtle adjustments can make a significant difference, whether it’s the headline of a direct mail piece or the subject line of an email blast....
by Wayside | Sep 18, 2024 | Inspiration, Marketing, Printing
White space, often called negative space, is the space between and around design elements. While it may seem counterintuitive to leave parts of a design blank, white space is crucial in making a design visually appealing and effective. Here are five ways that white...
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