by Wayside | Jun 18, 2025 | Marketing, Printing
When designing a printed piece, how much attention do you pay to the grain of the paper? This is particularly important for pieces that require crisp, clean folds. Aligning your design with the paper grain can make a significant difference in the final result. What is...
by Wayside | Jun 5, 2025 | Marketing
Sustainability has become a core value for many consumers and businesses. However, as brands rush to position themselves as environmentally responsible, a growing challenge has emerged: greenwashing. What exactly is greenwashing? Greenwashing is the practice of making...
by Wayside | May 21, 2025 | Marketing, Printing
Every time you send a marketing campaign, you have a choice: print or digital. So when should you use print? When should you use digital? Both print and digital channels have their pros and cons. Digital is a great choice when targeting younger buyers or when you need...
by Wayside | May 8, 2025 | Inspiration, Marketing
You might think your marketing messages, products, and outstanding customer service define your brand. But the truth is, the perceptions of your customers define your brand. It’s what they believe about you, not just what you say about yourself. So, who’s shaping your...
by Wayside | Apr 23, 2025 | Marketing, Printing
If you want to understand the value of print versus digital in marketing, look at the world of education. Studies consistently find that while digital communications have great value in providing top-level information quickly when it comes to processing deeper...
by Wayside | Apr 9, 2025 | Marketing
Buyers have come to expect personalization in all of their marketing communications. They get personalized recommendations from their favorite online stores and are used to seeing their names in the subject lines of marketing emails. They have come to expect...
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