by Wayside | May 26, 2023 | Marketing, Printing
Direct mail is a powerful tool for retaining customers and building loyalty. It can be used to remind customers about your brand, offer exclusive discounts or promotions, and provide enticing content that keeps your consumers coming back. Let’s look at five ways you...
by Wayside | May 12, 2023 | Marketing
Building trust is essential for any business or organization. Without trust, it isn’t easy to establish and maintain relationships with customers. So how do you use your marketing materials to build trust? Let’s look at five tips that work regardless of your...
by Wayside | Apr 27, 2023 | Marketing, Printing
As a marketer, you know the value of email. You may also see the value of print marketing. But do you know the areas where one is better than another? Let’s look at four places where direct mail beats out email and does things email cannot do. 1. Bypassing opt-ins:...
by Wayside | Apr 12, 2023 | Marketing, Printing, Responsive Marketing, Signs + Displays
The global pandemic has had a profound impact on the world of consumer marketing, and one of these impacts has been to bring QR codes more into the mainstream. With consumers increasingly comfortable using QR codes, businesses can confidently leverage this marketing...
by Wayside | Mar 23, 2023 | Inspiration, Marketing
When it comes to using colour, many people tend to think exclusively in terms of images. However, marketers increasingly recognize the value of colour in text and other messaging areas. For instance, colour can highlight phone numbers, payment information, discounts,...
by Wayside | Mar 7, 2023 | Marketing, Printing
Communicating with customers using formats they love makes them more likely to pay attention. When it comes to marketing materials, that means sending more print. Over the years, there have been dozens of studies on the impact of print on human comprehension and...
Recent Comments