Familiarity is a funny thing. The more often you’ve done something, the easier it is to assume you have it handled… and the easier it is to miss something basic. Preparing print files is no exception. The details change from job to job, but the fundamentals don’t. A checklist keeps you out of trouble.
Writing copy for print marketing has always been one of those tasks that feels harder than it should be. You know a postcard or flyer could bring in business, but you end up staring at a blank page trying to figure out what to say. That’s where a lot of small and mid-sized businesses get stuck.
