by Wayside | Mar 13, 2025 | Inspiration, Marketing
Want your print jobs to be more sustainable? For some, using recycled paper and paperboard is enough. For others, sustainability is a broader concept. If you want to make your marketing friendlier to the planet, what other factors can you consider? Let’s...
by Wayside | Feb 19, 2025 | Marketing, Printing
Not every print piece needs a “wow” factor, but what happens when it does? Maybe you are launching a new line of high-end clothing or cosmetics or have an audience for luxury goods you want to impress. That’s where print embellishments come in. Print embellishments...
by Wayside | Jan 22, 2025 | Marketing
When was the last time you updated your product brochures? Are you still selling all of the same products? Are there new products you need to add? How about your customer base? Has it evolved? Does the messaging need to be updated to reflect who your customers are...
by Wayside | Jan 10, 2025 | Marketing
When sitting down to design a printed piece, details matter. Some things make your piece look like you’re just starting. That’s why it’s crucial to double-check the little things to ensure that your piece looks its best. Here are five typography...
by Wayside | Dec 18, 2024 | Marketing, Responsive Marketing
You have a tight marketing budget and want to focus that budget on your best customers. How do you decide which customers are worth the most significant investment? You might think that the answer is obvious—the ones who spend the most money with you. But which metric...
by Wayside | Nov 20, 2024 | Inspiration, Marketing
A successful marketing campaign doesn’t require a big budget. It just requires creativity and strategy. Let’s look at seven smart ways to stretch your marketing dollars and get the biggest bang for your buck. 1. Focus on a Niche Market: Instead of casting a wide net,...
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