Are you designing a new brochure? Postcard? Setting up an email template? The choice between serif and sans-serif fonts plays a pivotal role in shaping text’s visual identity and readability. Let’s examine the difference between these two font types and when to use each for maximum impact.
Hot Off The Press
Print and email are powerful tools for getting information out there quickly or engaging your audience on a frequent or programmatic basis. But when you want to communicate with your audience at a deep and emotional level, you want to turn to print.