by Wayside | Nov 27, 2023 | Inspiration, Marketing
Are you designing a new brochure? Postcard? Setting up an email template? The choice between serif and sans-serif fonts plays a pivotal role in shaping text’s visual identity and readability. Let’s examine the difference between these two font types and when to...
by Wayside | Nov 10, 2023 | Marketing, Printing
Print and email are powerful tools for getting information out there quickly or engaging your audience on a frequent or programmatic basis. But when you want to communicate with your audience at a deep and emotional level, you want to turn to print. The reasons have...
by Wayside | Oct 24, 2023 | Inspiration, Marketing
In a world brimming with choices, staying top of mind with customers is a coveted position. It means your brand is the first one they think of when they have a need or desire. But how do you get top of mind? Let’s look at four ways to get (and stay) in this coveted...
by Wayside | Oct 13, 2023 | Inspiration, Marketing, Printing
Are you creating a brochure? Postcard? Sales letter? When you use heavier-weight paper, it gets more attention. That attention translates into a more positive perception of your brand and, according to a study from SAPPI North America, increases the likelihood that...
by Wayside | Sep 27, 2023 | Marketing
Marketing copy is the heart and soul of your advertising efforts. It connects your product or service with your audience, compelling them to take action. Let’s break down five essential steps to writing effective marketing copy. 1. Be Imaginative: The Power of...
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