by Wayside | Aug 22, 2024 | Printing
The demand for recycled paper products continues to grow, but not all recycled paper is the same. For example, when you spec paper with 40% recycled content, it might be 30% post-consumer waste and 10% pre-consumer waste. What’s the difference? Does it even...
by Wayside | Jun 25, 2024 | Printing
In today’s digital age, where we are used to hearing, “Go paperless! Go green,” print unfairly gets a bad reputation. However, print is a sustainable choice for businesses looking to minimize their environmental impact. Let’s look at some...
by Wayside | May 22, 2024 | Inspiration, Marketing, Printing
In recent years, circular design has gained traction in many industries, including printing and packaging. Circular design aims to minimize waste and maximize the lifespan of products by following the principles of reduce, reuse, and recycle. Not only can embracing...
by Wayside | May 10, 2024 | Marketing, Printing
When you create marketing communications, whether print or digital, you want your audience to read and remember them, right? That’s why it matters what channel you use. After decades of research, studies continue to point to the same conclusion: Print is simply...
by Wayside | Apr 24, 2024 | Inspiration, Marketing, Printing
How do you stand out when so many companies compete for the same customers? One way is through dimensional print. These innovative print pieces go beyond the traditional flat surface, offering tactile and interactive experiences that captivate audiences and drive...
by Wayside | Apr 11, 2024 | Marketing, Printing
Print advertising remains a powerful tool for reaching and engaging with audiences. A strategic approach is helpful for creating effective print advertisements that resonate with your audience. Here are seven tips for getting great results: 1. Define clear, measurable...
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