by Wayside | May 21, 2025 | Marketing, Printing
Every time you send a marketing campaign, you have a choice: print or digital. So when should you use print? When should you use digital? Both print and digital channels have their pros and cons. Digital is a great choice when targeting younger buyers or when you need...
by Wayside | Apr 23, 2025 | Marketing, Printing
If you want to understand the value of print versus digital in marketing, look at the world of education. Studies consistently find that while digital communications have great value in providing top-level information quickly when it comes to processing deeper...
by Wayside | Mar 26, 2025 | Marketing, Printing
Do you think all printers are the same? Not at all! Even though two print shops might have the same equipment, they might have very different philosophies, quality standards, and customer relationships. To help you find the right partner for your printing needs,...
by Wayside | Feb 19, 2025 | Marketing, Printing
Not every print piece needs a “wow” factor, but what happens when it does? Maybe you are launching a new line of high-end clothing or cosmetics or have an audience for luxury goods you want to impress. That’s where print embellishments come in. Print embellishments...
by Wayside | Feb 6, 2025 | Inspiration, Printing
Are you looking to boost your marketing results by going multichannel? Businesses looking to amplify their direct mail efforts often pair direct mail with email. That’s a great strategy. But do you know what else a great strategy is? Pairing direct mail with...
by Wayside | Nov 7, 2024 | Marketing, Printing
Ever feel a bit lost when picking paper for your print projects? Terms like basis weight, points, and colour cast can sound confusing, right? No worries! Here’s a handy guide to help you navigate the basics. Basis Weight: This term refers to how much a ream (500...
Recent Comments