by Wayside | Oct 22, 2025 | Marketing
You’re preparing to launch your next direct mail campaign. You’ve updated your mailing list and identified your target variables, but what about your messaging? If you’ve been targeting the same customer base for a while, it’s critical to...
by Wayside | Oct 9, 2025 | Marketing
Want to capture your audience’s interest and drive purchases? Use psychology! One helpful model is Dr. Robert Cialdini’s framework for persuasive marketing. His six concepts—limited availability, mutual exchange, credibility, peer validation, connection,...
by Wayside | Sep 22, 2025 | Marketing
Small businesses often shy away from print marketing, not because it doesn’t work, but because writing good copy feels intimidating. What should you say on a postcard? How do you make a flyer persuasive without coming across as pushy? That’s where AI changes the game....
by Wayside | Sep 10, 2025 | Inspiration, Marketing
Successful marketers learn from both wins and missteps, especially the missteps. Here are five common marketing mistakes to be aware of. Does any of this sound familiar? 1. Don’t overdo it. It’s easy to get carried away trying to explain every feature or detail. But...
by Wayside | Aug 27, 2025 | Inspiration, Marketing
Consumers prefer buying from brands they trust, and often, the first point of contact with your brand is your company logo. This makes it even more important to have a logo that fosters confidence. Every time customers see your logo, whether it’s on a postcard or a...
by Wayside | Aug 14, 2025 | Marketing, Printing
In today’s “always on” digital environment, the world is at our fingertips. Open, click, view, buy, comment, download. Anything you want. It’s all right there. Even so, book readership is on the rise, and a recent Association of National Advertisers study found that...
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