by Wayside | Oct 22, 2026 | Marketing
Marketers have adopted AI content tools at a remarkable rate. Depending on which study you read, somewhere between 43% and 88% of marketers now use AI to create content. Yet the complaint is nearly universal: the drafts sound generic. They cover the topic without...
by Wayside | Oct 8, 2026 | Marketing
Many businesses mistakenly believe that to make their print marketing more sustainable, they must sacrifice quality or price. But that isn’t necessarily true. Many choices that reduce environmental impact also reduce waste, improve targeting, and lower costs. Here is...
by Wayside | Sep 24, 2026 | Marketing
Most business owners recognize this moment. You need a flyer, a postcard, or a brochure, and someone suggests using a DIY design tool like Canva. It’s fast, it’s free, and the results look reasonably professional. So why not? Because “reasonably...
by Wayside | Sep 10, 2026 | Marketing
Marketers have long debated whether print or digital connects better with audiences. Neuroscience is starting to settle that argument, at least when it comes to how deeply people absorb and retain what they read. What Does the Research Show? A study published in May...
by Wayside | Aug 26, 2026 | Marketing
Familiarity is a funny thing. The more often you’ve done something, the easier it is to assume you have it handled… and the easier it is to miss something basic. Preparing print files is no exception. The details change from job to job, but the fundamentals...
by Wayside | Aug 13, 2026 | Marketing
Writing copy for print marketing has always been one of those tasks that feels harder than it should be. You know a postcard or flyer could bring in business, but you end up staring at a blank page trying to figure out what to say. That’s where a lot of small and...
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