by Wayside | Aug 27, 2025 | Inspiration, Marketing
Consumers prefer buying from brands they trust, and often, the first point of contact with your brand is your company logo. This makes it even more important to have a logo that fosters confidence. Every time customers see your logo, whether it’s on a postcard or a...
by Wayside | Aug 14, 2025 | Marketing, Printing
In today’s “always on” digital environment, the world is at our fingertips. Open, click, view, buy, comment, download. Anything you want. It’s all right there. Even so, book readership is on the rise, and a recent Association of National Advertisers study found that...
by Wayside | Jul 23, 2025 | Marketing, Printing
Many businesses rely on mobile apps to help customers track and redeem their loyalty program rewards. But that assumes customers are regularly checking those apps. With the average person juggling 18 apps on their mobile phones, loyalty program updates can easily get...
by Wayside | Jul 14, 2025 | Inspiration, Marketing, Printing
Want to make your print materials stand out without overspending? Specialty finishes can add texture, beauty, and depth, often in surprisingly affordable ways. Here are five budget-friendly finishing options that enhance your print while keeping costs under control....
by Wayside | Jun 18, 2025 | Marketing, Printing
When designing a printed piece, how much attention do you pay to the grain of the paper? This is particularly important for pieces that require crisp, clean folds. Aligning your design with the paper grain can make a significant difference in the final result. What is...
by Wayside | Jun 5, 2025 | Marketing
Sustainability has become a core value for many consumers and businesses. However, as brands rush to position themselves as environmentally responsible, a growing challenge has emerged: greenwashing. What exactly is greenwashing? Greenwashing is the practice of making...
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