by Wayside | Aug 13, 2026 | Marketing
Writing copy for print marketing has always been one of those tasks that feels harder than it should be. You know a postcard or flyer could bring in business, but you end up staring at a blank page trying to figure out what to say. That’s where a lot of small and...
by Wayside | Jul 28, 2026 | Marketing
Here's what most marketers believe: Direct mail is for driving foot traffic. Email is for driving online purchases. That belief costs them money. Because the data tell a different story, direct mail isn't just driving online sales. It's one of your most...
by Wayside | Jul 16, 2026 | Marketing
Everyone's using AI for marketing copy these days. ChatGPT, Claude, whatever tool fits your workflow. The question isn't whether AI can produce decent content. The question is how to use it to deliver the most value. For both print and digital channels, AI...
by Wayside | Jun 24, 2026 | Marketing
We're living in a digital world. Screens everywhere. Apps for everything. Yet research keeps proving that print does something digital just can't match. Here's the difference: When you're reading on a screen, you're not really reading....
by Wayside | Jun 11, 2026 | Marketing
If you really want to know what is happening, you ask the experts, right? So, what do print industry experts (designers, marketers, print specialists) value about print? This question (“What appeals to you about print?”) was recently put to a variety of...
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