Want Crisp Folds? Learn Your Paper Grain

Want Crisp Folds? Learn Your Paper Grain

When designing a printed piece, how much attention do you pay to the grain of the paper? This is particularly important for pieces that require crisp, clean folds. Aligning your design with the paper grain can make a significant difference in the final result. What is...
Greenwashing: What It Is And How to Avoid It

Greenwashing: What It Is And How to Avoid It

Sustainability has become a core value for many consumers and businesses. However, as brands rush to position themselves as environmentally responsible, a growing challenge has emerged: greenwashing. What exactly is greenwashing? Greenwashing is the practice of making...