The Value of Tradeshow Displays

by | Jan 18, 2013

When it comes time to plan your business’ marketing strategy, it is important to consider all channels. Tradeshow displays, which are often left for last minute, have proven themselves as promotional powerhouses and stood the test of time by helping your business achieve critical sales, gain leads, raise brand awareness, set your business apart, and building industry relationships.

Interpersonal Connection: Your presence at a tradeshow gives your business an opportunity to connect with your targeted demographic to generate leads from new buyers and prospects.

Networking: In addition to connecting with your consumer, you will also have the opportunity to connect with your peers and other networking resources. Reinforce and extend your brand by aligning your business with other reputable providers.

Competition Comparison: Use this opportunity to reposition your brand to ensure you stand out from your competition. With your competition within the same vicinity, potential clients will be able to make comparisons and decide whose booth they will visit first.

Acquire Further Industry Insight: Whether the event is large or small you will likely have the opportunity to attend seminars, training, and keynote speakers. Gain new industry insight while simultaneously drumming up business.

Release New Products: What better way to announce new products and receive instant consumer feedback than in person? Educate and show off your products while your audience takes them for a test drive.

Make a Bold Statement: Engage your niche audience with innovative contests and giveaways to make a lasting impact.

Attendees see value in tradeshows as well. A whopping 91% of people say tradeshows are an essential way for comparing products and meeting suppliers. 90% agree that tradeshow will be essential to their product sourcing and purchasing over the next five years. 73% of business’ view tradeshows as extremely or very valuable. 57% of business’ claim to have made major purchases or finalized important deals within three months of attending a tradeshow.

What can you take away from these valuable statistics?

  • It is essential to consider an appropriate budget for tradeshows.
  • Choose the right shows to build relationships with your target market.
  • Ensure you attract positive attention with a professional trade show display.
  • Avoid throwing together last minute pieces that tell prospective clients that you didn’t consider this event or their business important.
  • Partner with Wayside for everything from planning a budget to producing all of your tradeshow needs.

Contact our Trade show specialist today. Dan Bosquet