In the News: Wayside Printers re-brands with progressive new look and product offering

by | Aug 22, 2011

For 90-years, Wayside Printers has been a trusted business partner to some of the best known and most successful businesses in the area. Over the years we have morphed from an ink on paper commercial printer to an integrated print and e-Marketing solutions company. We owe our success and longevity to always exceeding the expectations of our customers and doing our best day in and day out to deliver the highest possible quality and service.

To commemorate Wayside’s 90th year, and to better reflect the company’s current product and service offerings, we are re-branding from Wayside Printers to Wayside. While our core business remains as commercial printing, we have invested extensively in e-Marketing technology and expanded our large format and signage capabilities. The new brand positions the company as a marketing solutions provider.

The e-Marketing technology complements Wayside’s core business of offset printing, but engages cross media that offer clients a complete marketing solution. Today’s preferred channels for communication have created new consumer behaviors. Effective marketers are using print and new media to reach their customers with targeted, one-to-one communications. Implementing cross-media campaigns allows our clients to reach consumers across print and digital media channels (Email, Web, Smartphone, Social Media) with consistent messages that are most relevant to each individual recipient, guaranteeing highly-consistent messaging and branding across all channels in the media mix.

Wayside has been in business since 1921, and has thrived in an industry with continual technological advancements. Drawing on a history of supplying quality products and services and the commitment to superior customer service, Wayside strives for continual improvement.
For more information, contact Don Hanson at 1.800.663.6432.