Maven Lane was in the process of refurbishing both its building and its brand. The existing property was located off a main thoroughfare and visibility was the number one challenge. Maven Lane approached Wilde Imagination to launch their new brand and their new school with a custom built marquee exterior sign. The design had to enhance the visibility of the school’s new location and it had to be easily read from a distance. Taking a cue from the playful brand personality, Wilde’s team created a 9’ x 16’ marquee sign with hand-cut letters of carved foam, metal and plywood. Every element from the logo has been brought to life, including details such as the tongue and groove door handle.